HubSpot Professional CertificationHubSpot Certified Professionals demonstrate exceptional knowledge of the HubSpot software and methodology, and have launched inbound marketing programs designed to generate traffic and leads. Specifically, HubSpot Certified Professionals are qualified in the following areas:
- Visitors to Leads (Landing Pages)
- Visitors to Leads (Website & Blog)
- Leads to Customers
ANALYZE & REPEAT
- Using HubSpot Every Day, Week and Month
Inbound Marketing Is Proven To Attack More Customers
Today’s customers are overwhelmed with information and offers. This makes it very hard for a construction business to stand out and to get found online for their future customers. The increasing number of tools available for businesses to market their services has become increasingly difficult.
Businesses who want to be and to stay successful need to rethink and to reposition their construction marketing strategies. It is not enough anymore to just be there. Moreover when you are there, but not where your target audience is around…then you are nowhere!
What is Inbound Marketing?
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business has to offer.
What does inbound marketing help me do?
With inbound marketing contractors earn their way to the customer, by publishing helpful information on their website through optimized content, informational blog posts, and across social media and forums.
What does Inbound Marketing consist of?
Inbound marketing includes optimized content strategy, blogging, social media, calls-to-action, lead conversion, and lead nurturing.