Contractors benefit by “subcontracting” their marketing
Marketing a construction business today requires much more than printing brochures, and building a simple website.
Today’s contractors, architects, and engineers need to understand how their company can leverage the continuously evolving marketing channels available to them. Inbound and content marketing, search engine optimization, social media, mobile devices, and many other contractor marketing strategies are available and necessary to remain competitive in the construction marketplace.
Because of the increased need to stay on top of rapidly changing and new technology many contractors are realizing that hiring a construction marketing specialist to successfully navigate and implement these marketing strategies has a far better return than hiring a full-time in-house marketing manager or worse trying to do it all themselves. That’s why outsourcing or “subcontracting” their construction marketing has also evolved as a primary solution for contractors.
The following are just a few reasons outsourced marketing excels for contractors.
Bigger bang for your buck
Outsourcing your construction marketing allows you to have a single point of contact that collaborates to offer multiple marketing skill sets. Instead of hiring, paying and providing benefits for one full time marketing director who may only offer a limited set of skills and experience, you can hire a “team” of specialists working for you through flexible pricing options such as hourly rates, single project prices, or a retainer plans.
New and fresh ideas
Like all contractors, you and your employees can and do become stuck or fixed on a sole vision for your business. An outsourced marketing expert brings valuable and fresh perspectives to your company that lead to new ideas and programs that drive business. And because your outsourced experts are also working with other firms and industries, they bring best marketing practices from other industries into yours with great success.
One of the greatest benefits of outsourcing your marketing is that it’s there when you need it the most and scaled back when you need it less. You may be building a new website, promoting a newly completed project, re-branding your company, or just looking to boost your marketing initiatives. These are ideal times to look towards outsourcing your construction marketing. But naturally there will be times when your company may need to scale back. You may at times only need simple marketing maintenance, press releases, or website updates. When you have an outsourced marketing team, your marketing costs can be expanded or contracted to accommodate your needs.
Do you forget about marketing during your projects, only to return to it once the the pipeline is empty? You’re not alone. Many contractors fall into the trap of paying attention to their construction marketing only when projects are down and business is slow. Failing to make your marketing an ongoing priority can and will have a financial impact on your business. A company that specializes in construction marketing understands these cycles and can work to keep your marketing moving along consistently during the ups and downs of the construction marketplace to ensure that your business remains steady.